Common Sense and the Rhetoric of Technology



This article investigates rhetorical methods for establishing notions of common sense, especially the common sense that makes technological choices take on an aura of inevitability. I rely on a rhetorical framework drawn from Aristotle and Perelman \& Olbrechts-Tyteca, as well as the philosophers Charles Taylor and Andrew Feenberg.

Keywords: Rhetoric, Technology, Endoxa, Enthymeme, Social Imaginaries

How to Cite: Welsh, J. (2014) “Common Sense and the Rhetoric of Technology”, Poroi. 10(1). doi: