This article investigates rhetorical methods for establishing notions of common sense, especially the common sense that makes technological choices take on an aura of inevitability. I rely on a rhetorical framework drawn from Aristotle and Perelman \& Olbrechts-Tyteca, as well as the philosophers Charles Taylor and Andrew Feenberg.
Keywords: Rhetoric, Technology, Endoxa, Enthymeme, Social Imaginaries
How to Cite:
Welsh, J., (2014) “Common Sense and the Rhetoric of Technology”, Poroi 10(1), p.1-31. doi: https://doi.org/10.13008/2151-2957.1129
Rights: Copyright © 2014 Joshua Welsh