Article

Big Data Drive: The Rhetoric of Biometric Big Data

Authors: Valerie C Ortega (California State University, Long Beach) , Kevin Johnson (California State University, Long Beach)

  • Big Data Drive: The Rhetoric of Biometric Big Data

    Article

    Big Data Drive: The Rhetoric of Biometric Big Data

    Authors: ,

Abstract

In this essay, we seek to develop a concept of “big data drive.” Influenced in part by Lacan’s theory of drive, we study the drive toward biometric big data. Biometric big data (BBD) refers to the data collected around facial recognition, eye recognition, thumb prints, and other types of technology whose task is to identify a specific being through unique bio characteristics. “Big Data Drive” refers to the energies that pulsate around Big Data, as both a signifier and fetishized object, to promise “something more” that may never be fulfilled.

Keywords: Big Data, Biometrics, Drive, Rhetorical Envelopes, Technology, Rhetoric

How to Cite:

Ortega, V. C. & Johnson, K., (2021) “Big Data Drive: The Rhetoric of Biometric Big Data”, Poroi 16(1). doi: https://doi.org/10.13008/2151-2957.1287

Rights: Copyright © 2021 the authors

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Published on
01 May 2021
Peer Reviewed
License
CC BY-NC 4.0