Conference Proceeding

Consumer Confusion with Levels of Vehicle Automation

Authors
  • Bobbie Seppelt (MIT AgeLab & N.E. Univ. Transportation Center)
  • Bryan Reimer (MIT AgeLab & N.E. Univ. Transportation Center)
  • Luca Russo (MIT AgeLab & N.E. Univ. Transportation Center)
  • Bruce Mehler (MIT AgeLab & N.E. Univ. Transportation Center)
  • Jake Fisher (Consumer Reports)
  • David Friedman (Consumer Reports)

Abstract

A consumer-facing automation taxonomy is proposed to address emergent issues of consumer confusion related to automation types and associated role responsibility. A set of surveys were fielded to help understand the extent to which consumers were able to accurately interpret a proposed consumer-facing taxonomy relative to the 6-level SAE J3016 taxonomy. Results show a mixed benefit of the proposed set over the J3016 set. For both term types and definitions, consumers were best able to differentiate the extremes of automation types, leading to the question of whether or not it may be beneficial to provide a simplified representation to communicate functionality. A binary framing (“driving” vs. “riding”) in place of a 6-level taxonomy is proposed to ensure consumer understanding.

How to Cite:

Seppelt, B. & Reimer, B. & Russo, L. & Mehler, B. & Fisher, J. & Friedman, D., (2019) “Consumer Confusion with Levels of Vehicle Automation”, Driving Assessment Conference 10(2019), 391-397. doi: https://doi.org/10.17077/drivingassessment.1723

Rights: Copyright © 2019 the author(s)

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Published on
27 Jun 2019
Peer Reviewed